Blue Scholars & Kickstarter
Mar. 15th, 2011 10:43 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
yelosonOne of my favorite hiphop groups from Seattle, Blue Scholars, are funding their next album through Kickstarter.
What's really interesting is that this is effectively folks doing "pre-orders" to fund the whole thing.
This can only work after you've built up a fanbase appropriately, but Blue Scholars has always been savvy about targeting their market- they started by hitting up the small out-of-the-way college towns that rarely get hiphop, or music at all. Consistently hitting up these towns on tour not only made money, it was a good way to build a market.
Now, they're kicking $21,000 out of a $24,000 goal in 9 days. Although I don't think this preorder/ransom model is going to be THE way of music in the future, I think it's going to be a significant method.
What's really interesting is that this is effectively folks doing "pre-orders" to fund the whole thing.
This can only work after you've built up a fanbase appropriately, but Blue Scholars has always been savvy about targeting their market- they started by hitting up the small out-of-the-way college towns that rarely get hiphop, or music at all. Consistently hitting up these towns on tour not only made money, it was a good way to build a market.
Now, they're kicking $21,000 out of a $24,000 goal in 9 days. Although I don't think this preorder/ransom model is going to be THE way of music in the future, I think it's going to be a significant method.
