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[personal profile] yeloson
One of my favorite hiphop groups from Seattle, Blue Scholars, are funding their next album through Kickstarter.

What's really interesting is that this is effectively folks doing "pre-orders" to fund the whole thing.

This can only work after you've built up a fanbase appropriately, but Blue Scholars has always been savvy about targeting their market- they started by hitting up the small out-of-the-way college towns that rarely get hiphop, or music at all. Consistently hitting up these towns on tour not only made money, it was a good way to build a market.

Now, they're kicking $21,000 out of a $24,000 goal in 9 days. Although I don't think this preorder/ransom model is going to be THE way of music in the future, I think it's going to be a significant method.

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yeloson

November 2012

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